S Tourism
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New campaign inspires Canadians to explore Indigenous tourism experiences – Global News Video
Nov 24, 2025 An award-winning, collaborative storytelling campaign from Explore Edmonton — created in partnership with Indigenous Tourism Alberta and Tourism Calgary — is inspiring Canadians to explore Indigenous tourism experiences across Alberta. Gina Schopfer, with Explore Edmonton, and Shannon McEwen, an Indigenous tourism development specialist, shared details with Global News Morning Edmonton. Read More: […]
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How Indigenous tourism is redefining Canada’s cultural landscape – The Globe and Mail
In 1995, Brenda Holder launched Mahikan Trails, an Indigenous-led tourism business offering plant medicine walks and workshops in Jasper, Alta. Today, the Cree/Iroquois entrepreneur is part of a growing movement of guides, storytellers and business owners transforming how visitors experience Canada, and how Indigenous communities share their culture on their own terms. Ms. Holder was […]
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Nominations Open for ITAC’s 2026 Indigenous Tourism Awards
November 10, 2025 Treaty 6 Territory, home to many Nations including, Cree, Saulteaux, Blackfoot, Sioux and Métis People (Amiskwacîwâskahikan, Edmonton, AB) – Nominations are now open for the 2026 Indigenous Tourism Awards on Thursday, February 19, 2026, at the International Indigenous Tourism Conference (#2026IITC). The Indigenous Tourism Awards are presented by the Indigenous Tourism Association […]
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Hundreds of applications for Travel Alberta programs show industry innovation amid record growth
Hundreds of applications for Travel Alberta programs show industry innovation amid record growth Calgary, Alberta–(- October 27, 2025) – Following a record year of growth for Alberta’s visitor economy, Travel Alberta received hundreds of applications for tourism investment to develop and enhance new experiences across the province. This strong demand reflects growing appetite to accelerate […]
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Canada’s Only Culinary and Agritourism Conference Heads to Edmonton in 2026
(Edmonton, AB) –– Edmonton is set to take center stage in Canada’s culinary and agritourism movement. The Taste of Place Summit, the nation’s only conference dedicated to culinary and agritourism, will land in Alberta’s capital on June 15 + 16, 2026 promising two unforgettable days of immersive experiences, bold ideas, and national collaboration. Hosted by […]
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Tourism powers Alberta’s future
Oct 21, 2025 Alberta’s government invested $17 million in the tourism sector through 2024-2025 to create jobs and economic prosperity. Tourism is booming in Alberta, creating new jobs, supporting local businesses and bringing economic prosperity to communities across the province. Through Travel Alberta, Alberta’s government is investing to help tourism operators and organizations fuel innovation […]
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All Eyes on Canada: International Media Convene in Jasper as The Country’s Reputation Soars to All Time High
Canada’s Largest Global Tourism Media Event will shine a spotlight on Canada from September 15 – 18 Jasper, Alberta – Destination Canada, in partnership with Travel Alberta and Tourism Jasper, will welcome 80 international travel media at GoMedia Canada Summit 2025. As Canada’s largest global tourism media event, all of Destination Canada’s nine target markets will […]
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Relax, recharge, renew, Alberta’s way
Aug 13, 2025 Alberta is on the fast track to becoming Canada’s leading wellness tourism hub. From full-service spas nestled in the Rockies, to immersive nature retreats that share Indigenous traditions and knowledge, Alberta is a world-class getaway for visitors looking to relax and recharge. With visitors spending a record-breaking $14 billion in the province […]
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Edmonton tourism riding wave of Oilers playoffs run, Canadians avoiding the U.S. – Edmonton Journal
Jul 14, 2025 Visitors from the U.S. are down, but tourists from other parts of Canada are up 10 per cent and Explore Edmonton is feeling the momentum Although the hundreds of millions in economic impact from the Edmonton Oilers’ Stanley Cup run may be tough to overstate, tourism is on the rise in the […]
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Investing in Indigenous tourism
Jun 30, 2025 Alberta’s government is investing $6 million to support Indigenous-led tourism through Travel Alberta’s renewed agreement with Indigenous Tourism Alberta. Alberta’s tourism sector is thriving, with the province hitting a record-breaking $14.4 billion in visitor spending last year. Indigenous-led tourism is playing a key role in this growth by creating year-round demand, with […]
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