Moose Hide Campaign Day: Standing together to end domestic and gender-based violence

May 13, 2025

This May, Edmontonians are called to stand together for Moose Hide Campaign Day — a national day of remembrance, resistance and collective action to end domestic and gender-based violence.

Hosted in partnership with the City of Edmonton and the Indigenous Sport Council of Alberta, this meaningful gathering uplifts Indigenous leadership and invites people of all genders, cultures and communities to commit to safety, healing and lasting change. While the campaign calls on men and boys to take responsibility, it is a movement that belongs to all of us.

Whether you wear the pin or simply come to listen and learn, your presence is a powerful act of support.

How to participate

All are welcome to join us in making a visible, heartfelt stand against violence towards women and children. This year’s Moose Hide Campaign Day event is a call to community, reflection and action. The campaign reflects a shared commitment to reconciliation, safety and systemic change.

• Date: Wednesday, May 14
• Time: 1 – 3 p.m.
• Location: City Room, City Hall, 1 Sir Winston Churchill Square

• Share campaign information and awareness on social media.
• Register for the campaign and attend virtual learning workshops hosted by the Moose Hide Campaign on May 15.
• Order Moose Hide Pins for yourself, workplace, family and friends.
• Watch the national livestream on May 15 of the Moose Hide Campaign Day event in Victoria, BC.

About the Indigenous Sport Council of Alberta

The Indigenous Sport Council Alberta (ISCA) is a registered non-profit organization committed to advancing the physical, mental, emotional and spiritual wellness of Indigenous Peoples across Alberta. Established in 1990 by Dr. Willie Littlechild (Ermineskin Cree Nation), John Fletcher (Piikani Nation), and the late Charles Wood (Saddle Lake Cree Nation), ISCA continues to honour their founding vision.

Through sport, recreation, physical activity and cultural connection, ISCA empowers Indigenous individuals, families and communities to lead healthier, more active lives. By fostering unity and inspiring pride, ISCA plays a vital role in strengthening Indigenous identity and wellbeing across generations.

About the Moose Hide Campaign

The Moose Hide Campaign began in 2011 when Paul and Raven Lacerte, after a hunting trip near British Columbia’s Highway of Tears, created the first Moose Hide Pins as a symbol of their commitment to ending domestic and gender-based violence, especially against Indigenous women and children.

What started as a small act has grown into a national movement that brings together individuals, communities, governments, schools and organizations across Canada. The campaign challenges men and boys to become active allies and invites everyone to be part of the solution. More than five million pins have been distributed across the country — each one a personal pledge to stand up for safety, healing and change.

For more information:

edmonton.ca/MooseHide

Media contact:

Michelle Steele
Communications Advisor
Community Services
780-292-2774

Taylor McPherson
Program Coordinator
Indigenous Sport Council of Alberta
403-919-8358

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