Métis Crossing CEO Juanita Marois Joins the Destination Marketing Podcast

March 3, 2025

At Métis Crossing, we believe in the power of stories—stories rooted in the rich history, vibrant culture, and enduring spirit of the Métis people. In a recent episode of the Destination Marketing Podcast, Juanita Marois, CEO of Métis Crossing, sat down with host Adam Stoker to share the incredible journey of building Alberta’s first major Métis cultural destination.

Juanita’s conversation is a heartfelt reflection on the importance of Indigenous tourism, the role it plays in fostering understanding, and how Métis Crossing offers a window into the past while celebrating the present and future of Métis culture. From personal anecdotes about her own Métis identity to the significance of immersive, hands-on cultural experiences, this episode offers listeners a deeper connection to the stories that shape Métis Crossing.

Key Takeaways from the Episode

The Vision Behind Métis Crossing
Juanita describes the dream of creating a space where Métis people can share their history on their own terms—a place for education, storytelling, and meaningful interaction.

Authentic Experiences, Genuine Connections
From paddling the North Saskatchewan River in a voyageur canoe to witnessing majestic bison in the Visions, Hopes, and Dreams Wildlife Park, Métis Crossing is not a museum but a living, breathing cultural experience.

The Power of Indigenous Tourism
Indigenous tourism is one of the fastest-growing sectors in the industry, and Métis Crossing exemplifies how it can foster genuine connections while driving economic growth and cultural preservation.

Sustainability and Cultural Integrity
Learn about Métis Crossing’s commitment to environmental and cultural sustainability, from vertical gardening and a solar farm to programs designed to educate and empower the next generation.

Listen to the Episode Now!

Destination Marketing Podcast – Featuring Métis Crossing

Discover why Métis Crossing was named one of the Best Places to Visit in 2025 and how we continue to create space for authentic cultural connections.

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