Home » Newswire » Opinion: We need to start calling out corporate ‘redwashing’ – CBC
Opinion: We need to start calling out corporate ‘redwashing’ – CBC
by ahnationtalk onMarch 20, 201767 Views
Redwashing is when corporations paint themselves as good neighbours by sponsoring Indigenous initiatives
Mar 20, 2017
Have you ever wondered why corporations and banks provide sponsorship for so many Indigenous educational, cultural and artistic institutions? Are they really good neighbours? Socially responsible corporate citizens? It seems like everywhere you look, there they are: sponsoring our Indigenous award shows, our schools, our pow wows — the list goes on.
In my own territory in northern Manitoba, we see the presence of Manitoba Hydro in just about every aspect of our community, including sponsorship of school barbecues and Treaty Days celebrations. In Fort Chipewyan, Alta., Syncrude sponsors the local youth centre, where Dene, Cree and Métis youth go to learn and socialize. In northern Saskatchewan, uranium giant Cameco makes sure to report about the millions it spends on initiatives for aboriginal youth.