Inner Spirit Holdings is Honored to Support the Gord Downie & Chanie Wenjack Fund

Inner Spirit Holdings is Honored to Support the Gord Downie & Chanie Wenjack Fund

– Inner Spirit will commemorate the legacy of The Tragically Hip’s Gord Downie with a charitable commitment to the Gord Downie & Chanie Wenjack Fund, and a Legacy Room in support of reconciliation –

CALGARY, Alberta – Inner Spirit Holdings Ltd. (“Inner Spirit” or “the Company”) is proud to announce their support of the Gord Downie & Chanie Wenjack Fund (DWF) via a five-year charitable commitment and the establishment of a DWF Legacy Room. This support is part of an ongoing agreement to collaborate with Newstrike Resources Ltd. (“Newstrike”) & Up Cannabis.

Inner Spirit is a specialty retailer and franchisor establishing recreational cannabis dispensaries in British Columbia, Alberta and Saskatchewan under the Spiritleaf brand. Its head office in Calgary will establish the DWF Legacy Room – a space created to help educate Canadians about the history of Residential Schools and the story of Chanie Wenjack.

“Inner Spirit is proud to be a part of continuing Gord Downie’s work by supporting meaningful conversations about social progress,” said Darren Bondar, President and CEO of Inner Spirit, and a lifelong fan of The Tragically Hip’s music. “We value being a part of the communities in which we operate, and that includes ensuring people are aware of, and participating in, reconciliation efforts.”

Up Cannabis Experiential Hubs – a meeting place at every Spiritleaf location

Inner Spirit is committed to providing customers with a welcoming space to gather, learn and share experiences. That’s why Inner Spirit is collaborating with Newstrike & Up Cannabis to establish Up Cannabis “Experiential Hubs” at every Spiritleaf location. Newstrike is the owner of licensed producer Up Cannabis Ltd. and is partnered with The Tragically Hip to combine top-quality products and the power of music to create Canada’s next great cannabis brands.

“We’re delighted to be working with Newstrike to create Experiential Hubs in each Spiritleaf dispensary, where customers can come together to learn, appreciate music and celebrate Canada’s iconic musicians, The Tragically Hip and their community initiatives,” said Bondar.

Jay Wilgar, CEO of Up Cannabis said that “We look forward to working with Spiritleaf to enhance Up’s distribution reach and successfully build our businesses in a complementary and strategically aligned manner.  To be able to do that in collaboration with one of Gord Downie’s key charitable initiatives is very meaningful and something that we are proud to be a part of.”

About Newstrike and Up Cannabis

Newstrike is the parent company of Up Cannabis Inc., a licensed producer of cannabis that is licensed to both cultivate and sell cannabis in all acceptable forms. Newstrike, through Up Cannabis and together with select strategic partners, including Canada’s iconic musicians The Tragically Hip, is developing a diverse network of high quality cannabis brands. For more information, visit http://www.up.ca or http://www.newstrike.ca

About the Downie Wenjack Fund

The Gord Downie & Chanie Wenjack Fund (DWF) is part of Gord Downie’s legacy in Canada, and embodies his, and his family’s commitment to improving the lives of Indigenous Peoples. In collaboration with the Wenjack family, the goal of the fund is to continue conversations beginning with Chanie Wenjack’s residential school story, and to aid our collective reconciliation journey through a combination of awareness, education and action. DWF aims to facilitate safe conversations about our shared history as Canadians, and build positive and understanding relationships between non-Indigenous and Indigenous Peoples.  www.downiewenjack.ca

About Inner Spirit

Dedicated to creating cultural hubs in every community in which it operates, Inner Spirit is establishing a chain of recreational cannabis dispensaries under its Spiritleaf brand. Supporting local entrepreneurs by applying its award-winning franchise and retail models, Inner Spirit has more than 100 partnerships in place for Spiritleaf locations across BC, Alberta and Saskatchewan. Inner Spirit will also operate multiple corporate dispensaries. With a diverse portfolio of quality and curated lifestyle cannabis products – including Spiritleaf’s own locally and sustainably sourced lines – Inner Spirit’s Spiritleaf is positioned to be an iconic Canadian brand and the most trusted source for recreational cannabis.

More information can be found on Inner Spirit’s website at www.innerspiritholdings.com.

For more information please contact:

 

Darren Bondar                                                PM Rendon

Chief Executive Officer                                  Director, Communications & Public Relations

Inner Spirit Holdings Ltd.                            Up Cannabis Inc.

(833) 777-4748                                                (365) 773-5432

darren.bondar@spiritleaf.ca                        pm@up.ca

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